Google Review Request Templates (Text, Email and In Person)
By BRIX Editorial Team · Updated
Google review request templates are short, ready-to-send messages that ask a customer to leave a review on your Google Business Profile, with your direct review link. The best ones are personal, sent right after the job, and go to every customer, because Google's policy prohibits selectively asking only happy customers or offering anything in exchange.
Key takeaways
- Copy the text, email, in-person and QR card templates below, or download them as a .txt file.
- Send the same request to every customer after every job. Google prohibits selectively soliciting positive reviews, and the FTC warns against it too.
- Never offer a discount, gift or entry into a drawing for a review. Google prohibits review incentives.
- Get your direct review link from your Business Profile so the customer lands right on the review form.
The free Google review request templates
Replace the brackets with your details and paste in your review link. None of these templates ask for a 5-star review or filter customers; they ask for honest feedback from everyone, which is what Google allows.
Google review request templates
1. Text message, same day as the job
Hi [First name], thanks for choosing [Company] today. If you have a minute, we'd really appreciate an honest review on Google. It helps neighbors find a [trade] they can trust: [review link]. Thanks! – [Tech or owner name]. Reply STOP to opt out.
2. Shorter text
Thanks again for having us out, [First name]! Would you share your experience with [Company] on Google? [review link] – [Name]. Reply STOP to opt out.
3. Email
Subject: How did we do, [First name]?
Hi [First name],
Thanks for trusting [Company] with your [job] on [date]. [Tech name] mentioned [one personal detail, e.g. it was great to meet your dog, Bella].
Would you take a minute to share your experience on Google? Honest feedback, good or bad, helps us improve and helps other homeowners decide.
Leave a review: [review link]
If anything about the job isn't right, reply to this email or call me at [phone] and I'll make it right.
Thanks,
[Owner name], [Company]
4. One reminder, 3–5 days later (send only if no review yet)
Hi [First name], [Name] from [Company] again. If you haven't had a chance, we'd love your honest feedback on Google: [review link]. Either way, thanks for your business! Reply STOP to opt out.
5. In person, at the end of the job (tech script)
"We're a local company and reviews make a big difference for us. Would you be willing to leave an honest review on Google about today? I'll text you the link so it only takes a minute."
(Then send template 1. Don't ask them to review while you stand there, and don't ask for a specific star rating.)
6. Leave-behind card or invoice footer (with QR code)
"How did we do? Scan to leave an honest review on Google. Thank you for supporting a local business!" [QR code]
Download the template
How do you get your Google review link?
- 1
Open your Business Profile
Search for your business on Google while signed in to the account that manages the profile, or open Google Business Profile.
- 2
Find the review link
Select Read reviews, then Get more reviews. Google shows a short link and a QR code.
- 3
Copy the link or save the QR code
Copy the link for texts and emails. Google says review QR codes can only be generated in a computer browser, not on mobile; right-click to save the image.
- 4
Test it
Open the link on your phone. It should go straight to the review form. Customers need to be signed in to a Google Account to post.
What makes a review request work, and stay within the rules?
A review request works when it's personal, sent within hours of the job, short enough to read in five seconds, and has a link that opens the review form in one tap. It stays within Google's rules when every customer gets the same request, no incentive is offered, and you never ask for a specific rating.
| Do | Don't | Why |
|---|---|---|
| Send the request to every customer after every job | Ask only customers who seem happy, or screen with a "rate us 1–5" first step | Google prohibits selectively soliciting positive reviews; the FTC also says don't ask only customers you expect to be positive |
| Ask for honest feedback | Ask for "5 stars" | Asking for a specific rating is an attempt to influence the content |
| Thank them, with no strings | Offer discounts, gift cards or drawings for reviews | Google strictly prohibits review incentives |
| Send within a few hours | Wait until the invoice is overdue | The experience is fresh the same day |
| Give an easy way to raise problems with you directly | Discourage or block negative reviews | Offering to fix problems is fine; steering people away from reviewing isn't |
| Reply to every review, good or bad | Argue in public replies | Replies show future customers how you handle problems |
Filled example: garage door spring replacement
A garage door tech replaces a broken torsion spring at 10 am. Before leaving, he uses the in-person line, and the office sends the text at noon. Five days later there's no review, so one reminder goes out. Then the sequence stops.
Tech, in person: We're a local shop and reviews really help us. Would you be willing to leave an honest review on Google about today? I'll text you the link.
Customer: Sure.
Company, 12:00: Hi Linda, thanks for choosing Northside Garage Doors today. If you have a minute, we'd appreciate an honest review on Google. It helps neighbors find a garage door company they can trust: [link]. Thanks! – Chris. Reply STOP to opt out.
Company, day 5: Hi Linda, Chris from Northside again. If you haven't had a chance, we'd love your honest feedback on Google: [link]. Either way, thanks for your business! Reply STOP to opt out.
How should review requests differ by trade?
| Trade | When to send | Personal detail to mention |
|---|---|---|
| HVAC | Same day; for installs, after the first day of comfort | "Hope the house is cooling down nicely" |
| Plumbing | Same day, after the water's back on | The problem solved: "glad you have hot water again" |
| Electrical | After the final inspection passes on permitted jobs | "Enjoy the new EV charger" |
| Roofing | After final cleanup and walkthrough, not mid-job | The crew lead's name |
| Landscaping | After an install; for recurring service, once a season | "The new patio looks great" |
| Cleaning | After the first clean and periodically for regulars | The cleaner's name |
| Pest control | After the follow-up visit confirms the problem is handled | "Glad the ants are gone" |
Common review request mistakes
- Review gating. A "Were you happy? Yes goes to Google, No goes to a private form" funnel is selective solicitation. Send everyone to the same place.
- Incentives. Discounts, gift cards and contest entries for reviews violate Google's policy, even if you don't ask for positive ones.
- Asking for 5 stars. Ask for honest feedback instead.
- Sending a link to your website instead of the review form. Every extra tap loses reviewers. Use Google's direct link.
- Too many reminders. One reminder is plenty. More turns gratitude into annoyance.
- Never replying. Answer every review. See how to ask for Google reviews and Google Business Profile for the bigger picture.
Frequently asked questions
What should I text a customer to ask for a Google review?
Something short and personal with your direct link: "Hi Linda, thanks for choosing Northside today. If you have a minute, we'd appreciate an honest review on Google: [link]. Reply STOP to opt out." Send it the same day as the job.
Is it against Google's rules to ask for reviews?
No. Google allows businesses to ask customers for reviews. Its policy prohibits offering incentives for reviews, discouraging negative reviews, and selectively asking only customers likely to leave positive ones.
What is review gating?
Review gating means screening customers first, for example asking for a rating, and only sending satisfied customers to Google while routing unhappy ones to a private form. It's selective solicitation, which Google's policy prohibits. Send every customer the same review request.
Can I offer a discount for a Google review?
No. Google strictly prohibits offering incentives such as discounts, free services or gifts in exchange for reviews, even if you don't ask for a positive one. Thank customers without strings attached.
How do I get a direct link to my Google review form?
In your Google Business Profile, select Read reviews, then Get more reviews. Copy the link, or save the QR code from a computer browser. Test it on your phone to make sure it opens the review form.
How many times should I ask a customer for a review?
Ask once in person or by text on the day of the job, then send at most one reminder a few days later. If they don't leave one, let it go. More reminders annoy customers.
Do I need consent to text customers for reviews?
For automated texts, yes. The FCC says autodialed texts to cell phones need prior consent and commercial texts need written consent. Collect text consent at booking, identify your business in the message and honor STOP replies.
Related
- How to Ask for Google ReviewsHow contractors can ask every customer for a Google review: when to ask, word-for-word text and in-person scripts, and what Google and the FTC don't allow.
- What Is a Google Business Profile?What a Google Business Profile is, how service-area contractors set one up and verify it, Google's rules on names and reviews, and what helps you rank.
- What Is the Google Local Pack?What the Google local pack (map pack) is, how Google picks the businesses in it, and what trades businesses can do to show up for "near me" searches.
- Google Review Calculator: How Many Reviews You Need and What They're WorthSee how many 5-star Google reviews you need to reach your target rating, how many customers to ask, and what more reviews could be worth to your business.
- Appointment Reminder Text TemplatesFree appointment reminder text templates for service businesses: confirmations, day-before reminders, on-the-way, running late, reschedules and no-shows.
- Estimate Follow-Up Templates (Text and Email)Free estimate follow-up templates: a 30-day sequence of texts, emails and call notes for contractors, with a filled HVAC example and texting consent rules.
- Review Request Automation: More Google Reviews Without Remembering to AskAsk every customer for a Google review automatically after the job, by text and email, without breaking Google's rules. Built for trades businesses.
- AI automation for small business, built around how your shop already worksCustom AI automations built and set up for your trades business: the follow-ups, reminders and hand-offs your office does by hand, done for you.
- Cost Per Lead Calculator (and Marketing ROI)Free cost per lead calculator for contractors: get CPL, cost per booked job, marketing ROI, ROAS and the most you can pay per lead before you lose money.
- What Are Google Local Services Ads?How Google Local Services Ads work for contractors: pay-per-lead pricing, what counts as a charged lead, the Google Verified badge, ranking and setup.
Sources
- Google — Maps User Generated Content Policy: Prohibited & restricted content (rating manipulation) (checked October 19, 2026)
- Google Business Profile Help — Tips to get more reviews (incentives prohibited) (checked October 19, 2026)
- Google Business Profile Help — Create a Google link or QR code to request reviews (checked October 19, 2026)
- FTC — Soliciting and Paying for Online Reviews: A Guide for Marketers (checked October 19, 2026)
- FCC — Stop Unwanted Robocalls and Texts (consent rules for autodialed calls and texts) (checked October 19, 2026)