Review Request Automation: More Google Reviews Without Remembering to Ask

Review request automation sends every customer a short text or email asking for a Google review once the job is finished. It replaces asking in person and hoping they remember. Because consumers read reviews and favor recent ones, a steady stream of new reviews helps a local trades business win more calls from Google search and Maps.

Why do Google reviews matter so much for contractors?

Because that's where homeowners decide who to call. Someone with a broken AC searches, sees three companies in the map results, and picks the one with more recent, better reviews. Your work could be the best in town, but if your last review is from 2023, the shop with forty reviews this year gets the call.

The second number is the one owners should notice. Most people will leave a review if you ask. The problem isn't customers; it's that nobody asks consistently. After a long day the tech forgets, the office forgets, and a happy customer who would have written five stars never gets the link.

How do BRIX review requests work?

When a job closes in BRIX, the customer gets a short text or email with your Google review link, sent automatically from the same record that holds the call, the job and the invoice. Nobody has to remember, and nobody has to look up the link.

1. 1

   The job is marked done.

   The crew finishes the work and the job closes in BRIX. The customer, the job and the invoice are already on one record in the CRM.

2. 2

   BRIX sends the review request automatically.

   The customer gets a short, friendly message asking them to share their experience on Google, with your review link. Nobody has to remember to send it.

3. 3

   The customer taps and writes.

   A direct link to your Google review form means two taps instead of searching for your business.

4. 4

   You keep doing the work.

   Requests go out on their own as jobs close, so your review count grows steadily instead of in bursts when someone remembers.

Sample review requests by trade

These are sample messages to show tone and timing. They aren't real customers, and company names are placeholders. Write yours in your own voice.

For more wording, see the Google review request templates and how to ask for Google reviews.

What are the rules for asking for Google reviews?

You can ask any customer for an honest review. What you can't do is cherry-pick, pay for them or pressure people. Two sets of rules matter for US trades businesses: Google's own content policy and the FTC's rule on consumer reviews.

• Don't selectively ask happy customers. Google's policy says businesses should not "discourage or prohibit negative reviews, or selectively solicit positive reviews from customers." Sending requests to every finished job is the clean way to stay inside that line.
• No incentives on Google. Google prohibits offering payment, discounts or free goods or services in exchange for posting a review or removing a negative one.
• Asking everyone is fine under the FTC rule. The Consumer Reviews and Testimonials Rule (in effect since October 21, 2024) bans fake reviews, buying or suppressing reviews, and incentives tied to a review's sentiment. It doesn't stop you asking customers for honest reviews, and FTC staff say a business that sends a general request to all its customers isn't on the hook if, say, an employee answers it with an undisclosed review.
• Never write or buy fake reviews. That includes reviews from employees or family posing as customers.

When should you ask for a review?

Ask soon after the job, while the customer still remembers the tech's name and the problem is freshly solved. Same day or next morning works for most service calls. For big projects like a roof or a remodel, ask once the crew has cleaned up and the final walkthrough is done, not halfway through.

What happens around the review request?

A review request tool on its own is one more app and one more login, and it only knows a job is done if someone tells it. In BRIX the request is triggered by the same record that already knows the job closed and the invoice went out:

1. The record knows the customer. The name the AI receptionist took on the first call is the name on the review request, so "Hi Linda" is right without anyone retyping it.
2. The record knows the job is done. When the crew closes the job in scheduling and dispatch, that's the trigger. No separate "send review request" step.
3. The invoice goes first. Invoicing and payments sends the bill, and the review ask follows, so you're not asking for five stars before the customer has seen the price.
4. The review request is on the history. Like the quote, the invoice and the payment, the request sits on the customer's record in the CRM, so you can see who was asked and when.

What does review request software cost?

Standalone review tools publish $75–$125/mo (NiceJob), Housecall Pro includes review management from $59/mo billed annually, Jobber sells Reviews as an unpriced add-on, and Podium quotes on request. BRIX pricing is quoted per business. Here's how the options differ on what's published today.

How do more reviews turn into more jobs?

More recent reviews make your listing more convincing to the person comparing you against two other companies. That shows up as more calls from your Google Business Profile and the local pack. Put your own numbers into the review revenue calculator to see what a few extra calls a month are worth at your average ticket.

Those extra calls are exactly why the phone side matters. A great review profile that sends callers to voicemail is money left on the table. That's why review requests in BRIX sit next to the AI receptionist and missed-call text back.

What if my jobs close out in another tool?

The review request needs one signal: that the job is finished. If your crews close jobs in Jobber, Housecall Pro or ServiceTitan, we'll go over during setup how that signal reaches BRIX and which email or texting connection the request goes out through (Gmail and Twilio are among the options). The full list is on the integrations page.