BRIX vs. ServiceTitan: an AI secretary or a full operating platform?

ServiceTitan is a full field service platform for larger trades companies, priced per technician on annual contracts with a paid implementation. An AI secretary is a different tool: it answers calls, follows up leads and estimates, chases invoices and keeps the books organized. Large shops with CSR teams fit ServiceTitan; smaller crews short on office help fit the AI secretary.

What's the difference between BRIX and ServiceTitan?

ServiceTitan is software your team runs. BRIX is an AI that does part of the work for you. ServiceTitan gives a dispatcher, a CSR team and a service manager a deep system to schedule, price, sell memberships, pay techs and report on every number. BRIX picks up the phone, books the job, chases the estimate and the invoice, and keeps the books ready for your accountant, so the owner of a smaller shop doesn't have to hire an office to do it.

That makes this less of a head-to-head than it looks. A 25-tech HVAC company with a call center may well be better off on ServiceTitan. A 4-truck plumbing shop where the owner answers the phone from under a sink usually needs the work done more than it needs more software.

Who should choose ServiceTitan?

Choose ServiceTitan if most of these are true. You run roughly 10 or more technicians and are adding more. You have a dispatcher and at least one full-time CSR. Memberships are a real revenue line. You pay techs on commission or performance and want it calculated in the system. You want reporting by business unit, job type and tech. And someone on your team will own the software and its settings.

In that shop, ServiceTitan's per-tech price is spread over a lot of revenue, and its depth pays for itself. BRIX doesn't claim to match ServiceTitan's configurable payroll, membership management or call-center reporting.

Who should choose BRIX?

Choose BRIX if the owner, a spouse or one office person is doing the phones, the follow-up, the invoicing and the bookkeeping. If calls go to voicemail while you're on a job, estimates go quiet after you send them, invoices sit unpaid for 60 days and the books get done once a quarter in a panic, the gap isn't software. It's hands. BRIX is built to be those hands.

BRIX also fits owners who don't want a year-long contract or a months-long rollout. It's month-to-month and set up with you, and your data is always yours to export.

How do BRIX and ServiceTitan handle a job from call to books?

Notice the pattern. ServiceTitan gives your people better tools at each step. BRIX does steps 1, 3's follow-up, 4's chasing and 5's bookkeeping itself. That's the real choice: do you need better tools for staff you have, or do you need the work done without hiring?

How does pricing compare?

Neither company publishes prices, so be careful with any comparison you read. For ServiceTitan, third-party estimates are about $245–$300 per tech per month for Starter, $300–$400 for Essentials and $400–$500 for The Works, plus implementation reported at $5,000–$50,000+. For a 5-tech shop at a mid-range $350 a tech, that's 5 × $350 = $1,750 a month, or $21,000 a year, before implementation and Pro add-ons. The full math for 3 and 10 trucks is on ServiceTitan pricing.

BRIX is quoted for your shop. We won't print a number here that we can't stand behind. When you compare quotes, compare the work covered: ServiceTitan's base plan plus AI Virtual Agent and any sales or marketing add-ons, against what BRIX handles. Also count what each one means for headcount, such as whether you'd still need to hire a CSR or a part-time bookkeeper.

How do the AI phone agents compare?

ServiceTitan's AI Virtual Agent answers calls and books jobs "according to job type, location, required skill sets" straight to the dispatch board, confirms and reschedules appointments, and transfers to a person when needed. ServiceTitan says it takes about 20 minutes to implement. It's a Pro product priced separately, and it works best when your ServiceTitan booking rules and capacity are already set up well.

BRIX's AI receptionist answers every call 24/7, qualifies the caller, books the job and texts back anyone it misses. The difference is what happens next: the same system follows up the estimate, sends the invoice, chases payment and records it in the books. If you're on ServiceTitan and only need after-hours calls covered, the Virtual Agent may be the simplest add. If you also need the follow-up and money side handled, look at BRIX on top.

What about contracts and switching?

ServiceTitan's pricing page doesn't list contract terms. Third-party sources report an annual minimum term, with user reports of 15–20% renewal increases and some complaints about cancelling and exporting data. BRIX plans are month-to-month with no long-term contract, and your data is yours to export. If you're mid-contract with ServiceTitan, see the switching checklist on ServiceTitan alternatives.

Keep ServiceTitan, add BRIX's AI on top

Plenty of shops shouldn't switch. If ServiceTitan runs your dispatch well, keep it. BRIX connects with ServiceTitan and takes the jobs your team doesn't get to: answering the overflow and after-hours calls, following up estimates, chasing invoices and keeping expenses and 1099s organized. Pick one system to own invoicing and the QuickBooks export so nothing posts twice. See ServiceTitan integration.